SMI Culture & Travel will adopt IP operation model for its existing copyright-protected assets. On this basis, it will develop out of these IPs a range of products including film and television, broadcasting contents, games, animations and comics etc., with a view to maximizing the efficient utilization of and earnings from its copyright-protected assets. SMI Culture & Travel has formed a strategic alliance with qingting.fm (蜻蜓FM), the second largest online broadcaster in China. Its first production from the pipeline would be the Wisely sci-fi series (衛斯理科幻系列) broadcasting, as well as game products to be jointly developed with some video game corporations.